Common questions
Pillow buying questions, answered
Answers on loft height, foam firmness, solid versus shredded memory foam, and how PillowHQ's affiliate links fund independent reviews.
Selection basics
Loft and firmness
Loft and firmness decide how a pillow supports your head and neck in each position, so check both before comparing models.
How do I choose loft height for my sleeping position?
Side sleepers usually need a higher loft to fill the shoulder gap, while back sleepers often do better with a medium loft. Stomach sleepers generally prefer a low, softer profile.
How firm should memory foam feel?
Firmness is a matter of personal feel. Look for reviews that describe how the foam responds to pressure in your usual position, not just a single firmness word.
Is a firmer pillow always more supportive?
Not necessarily. A pillow that is too firm can push the head upward, so the right balance depends on your position and body shape.
Still have questions? Read the full reviews
Each in-depth review lists the criteria we tested and the trade-offs we found. You can also reach the editorial desk directly.